Today, I write you as we enter a profound new era of tribalism in our society. We have known divisions before: communism vs. capitalism, Republican vs. Democrat, rich vs. poor. The topics are not new; we just engage them differently.

The difference is today we live in a world where social media and digital economics spur change exponentially faster. Today’s ecosystem has two characteristic drivers:

(A) self- and collective-identification, and

(B) message mobilization.

(A) deals with our need to identify ourselves within the world and with others and (B) arrives at our need to spread identification behaviors… whether by posting…

Miguel Alexander

Accounting and Business Advisor, Real Estate Investor, Father of Two Future Entrepreneurs

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